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Sharp to Dealers: Actions Speak Louder Than Words

By Daria Hoffman, Managing Editor, November 1, 2012

We recently spoke to Mike Marusic, senior vice president of marketing and the Business Solutions Group for Sharp Imaging and Information Company of America (SIICA) to get an update on what it’s doing to combat the since-refuted speculation published by Japanese online publication Nikkei late this summer that the company might sell its copier and appliance businesses (See below for what we’ve learned about the back story on Sharp’s financial troubles). Sharp Corporation in Japan issued a statement the very next day in Japan categorically denying the rumor and SIICA immediately sent out a letter explaining that to all of its dealers.

Since then, Sharp Corporation has secured a $4.6 billion loan to cover its operating costs through June of next year according to reports in Reuters.

Still, Sharp has faced some upset from its dealers and not surprisingly there have been cases of competitor sales reps spreading rumors and trying to win away customers. Marusic points out that it’s difficult—and awkward—to defend against a false rumor. “You can tell people over and over, it’s not true, and it can sound a little hollow. Talk is cheap,” he said. So he encourages dealers to look at what Sharp is doing: supporting its dealers and expanding its business. Rather than hunkering down and cutting back on programs, it is supporting its dealers with new programs, introducing—and selling out—new products, holding road shows to support the launch of the new products and scheduling its 2013 Dealer Sales Meeting.


Sharp Redesigns Authorized Integrator Program (AIP) for MFP Dealer Network

Mahwah, NJ – Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, has re-launched its Authorized Integrator Program (AIP) originally introduced in 2009. The AIP is designed to help the Sharp dealer community better leverage the power of Sharp OSA® technology to help grow their market share. The combination of integrated solutions and custom development allows the AIP dealer the greatest flexibility in helping customers improve workflow and better manage costs.

The new AIP program has been redesigned to allow more dealers access to the AIP applications and reward those who make a strong commitment to applying Sharp technology to help meet their customer’s business needs. A major benefit of the program is that all dealers can now join and gain access to the AIP Suite of Sharp OSA-developed applications. Since the re-launch of the program at the SIICA National Dealer Meeting in July, membership has grown by 35%. The currently available AIP Applications are:


Sharp Selects Business Electronics Corporation to Join the Company’s Nationwide Authorized Independent Copier Dealer Network

Business Electronics Corporation, located in Birmingham, AL, has been in the office equipment business since 1988, serving clients in the Birmingham and Tuscaloosa markets. Sharp Imaging and Information Company of America is a division of Sharp Electronics Corporation, the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan. For more information about the complete line of Sharp workgroup document systems, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163.


Sharp Selects Southeastern Business Machines to Join the Company’s Nationwide Authorized Independent Copier Dealer Network

MAHWAH, NJ, January 16, 2013 – Sharp Imaging and Information Company of America, a division of Sharp Electronics Corporation, announced that Southeastern Business Machines has joined its extensive nationwide network of authorized dealers. As part of the agreement, Southeastern Business Machines will now offer a range of integrated technology solutions, including Sharp's comprehensive portfolio of copiers and multifunction printers (MFPs). Sharp Authorized Dealers receive a wide array of marketing and sales support, including access to innovative tools and ongoing training.

"The addition of Southeastern Business Machines to the Huntsville, AL market will further enhance Sharp's strong dealer network," said Rich Boomsma, Senior Vice President, Sharp Imaging and Information Company of America. "Southeastern Business Machines has demonstrated a strong commitment to be a leader in office technology and we look forward to working with them in the support of their customers."


Sharp Awarded Energy Star 2013 Partner of the Year Award

MAHWAH, NJ, March 5, 2013 – Sharp Electronics has earned the U.S. Environmental Protection Agency's highly coveted 2013 ENERGY STAR Partner of the Year award. Sharp's exemplary commitment and dedication to energy efficiency and the ENERGY STAR® program was demonstrated through its more than 154 ENERGY STAR qualified models across seven product lines in 2012. Sharp was also commended for having the biggest share of large screen televisions recognized as ENERGY STAR's Most Efficient 2012.

"It's a testament to Sharp's engineering capabilities and dedication to energy efficiency that even as our TV's get larger, energy consumption is decreasing," said John Herrington, President of Sharp Electronics Marketing Company of America, a division of Sharp Electronics Corporation. "Our commitment to the ENERGY STAR program remains a priority and we proudly offer consumers the energy saving benefits they deserve without sacrificing size or functionality."


Sharp Continues to Extend Its Leadership in the MFP Industry with the Introduction of Four New Mid-Volume Workgroup Document Systems

MAHWAH, NJ, July 18, 2013 – Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, introduced the new MX-4140N, MX-4141N, MX-5140N and MX-5141N color workgroup document systems offering speeds of 41ppm and 51ppm. These enhanced performance models offer new features, such as true Adobe® PostScript® printing, Compact PDF color scanning and wireless networking. These models will also offer Sharp Cloud Portal Office, a new cloud storage service that enables businesses to collaborate and share documents and resources seamlessly throughout their organization. For color critical environments, the MX-4140N, MX-4141N, MX-5140N and MX-5141N will also offer standard PANTONE® Licensing for businesses that utilize the PANTONE Matching System.

“These new mid-volume workgroup models are designed around today’s busy office environments, offering powerful multitasking features, off-premises cloud support, mobile device access and more,” said Mike Marusic, Senior Vice President, Marketing and Business Solutions Group, Sharp Imaging and Information Company of America. “Tablet-style menu navigation, combined with a built-in retractable keyboard and Internet browsing ability, enables these MFPs to be both high functioning and an added value. The standard Compact PDF feature on the MX-4141N and MX-5141N models is able to reduce the scanned file size of color documents by as much as 75 percent, resulting in decreased network traffic and more efficient use of disk and cloud storage.”


Sharp Earns Two Top "Picks" from Buyers Lab In A3 Category

MAHWAH, NJ, July 23, 2013 – Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, has earned two top “Picks” from Buyers Laboratory LLC (BLI), the world’s leading independent evaluator of document imaging products and solutions. BLI’s semi-annual “Pick” awards are given to the hardware and software offerings judged to be the best in BLI’s comprehensive evaluations, which assess a wide range of the most important performance factors for buyers. Sharp was honored in the higher-end color and monochrome spaces for the 70-ppm Sharp MX-7040N and the 90-ppm Sharp MX-M904, respectively.

“These modular devices are very versatile,” said Pete Emory, BLI Manager of Lab Testing. “They can be configured for typical office use but can scale up to serve very well in light-production environments thanks to excellent paper-handling capabilities.”


Arizona Awards Multi-Functional Devices Contract to Sharp Electronics Corporation

MAHWAH, NJ, September 6, 2013 -- Sharp Imaging and Information Company of America, a division of Sharp Electronics Corporation recently received an award from the State of Arizona for Multi-Functional Devices. The contract, which became effective July 1, 2013, will be available to all State of Arizona departments, and agencies, as well as eligible universities, political subdivisions and nonprofit educational institutions.

The contract includes purchase, lease and rental options for Sharp’s full line of copiers. Awarded categories include Class 1 Black and White Convenience Copiers with available speeds from 20 to 90 Pages Per Minute (PPM), Class 2 Hybrid Convenience Copiers (Color) with speeds from 26 to 70 PPM, and Class 3 Black and White Production with speeds of 105 and 120 PPM.


Sharp Sets the Stage for Success at 2013 National Dealer Meeting

By Jessica Schiffenhaus, Research Editor, December 3, 2013

A crowd of over 900 attendees joined Sharp Imaging and Information Company of America (SIICA) in Orlando, Florida, for the Tour de Force 2013—the company’s national dealer meeting.


Sharp Launches New Line of Mid-high Volume Monochrome Workgroup Document Systems

MAHWAH, N.J., Jan. 14, 2014 -- Today, Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, launches a new family of six mid-high volume monochrome MFPs offered in two distinct varieties, the Advanced Series and Essentials Series. This new family of MFPs make it easy for businesses to choose the performance and features best suited for their environment.

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